6-Month Digital Marketing Course in Rohtak

How the channels fit together — search, social, paid, email and content — and which ones suit which kind of business. The vocabulary and mental model the rest of the course builds on.

Choosing objectives before tools: audience research, buyer personas, the marketing funnel, and how to turn a business goal into a channel plan with a budget attached.

Brand guidelines, layout and colour basics, then Canva and Ideogram with AI assistance — so you can produce your own ad creatives instead of waiting on a designer.

What an expired domain is worth, how to evaluate authority and backlink history, and the checks that separate a genuine opportunity from a penalised domain.

Registering a domain, choosing hosting, DNS records, SSL and email setup — the plumbing every website project starts with.

Page speed, Core Web Vitals, image formats, caching and plugin bloat. Measuring with real tools and fixing what actually moves the score.

WordPress from a blank install: themes, essential plugins, page builders, menus and a maintainable structure you can hand to a client.

Wireframe to published page — layout, responsive behaviour, conversion-focused sections and publishing a live site you can put in a portfolio.

Running a full technical and content audit, prioritising what to fix first, and presenting findings in a report a client can act on.

How search engines crawl, index and rank; what actually influences position, and which widely repeated "tips" no longer matter.

Setting up Google Search Console and GA4, reading the reports that matter, tracking conversions and diagnosing traffic drops.

Finding terms with real demand, mapping search intent to page types, and building a keyword-to-URL plan instead of a keyword list.

Google Business Profile optimisation, local citations, reviews and map-pack ranking factors — the highest-return work for a business with a physical address.

Titles, meta descriptions, heading structure, internal linking, schema and content depth, applied to a live page rather than a checklist.

Link building that survives scrutiny: digital PR, guest posting, outreach, and how to evaluate a link before chasing it.

Structuring content so AI assistants and answer engines cite it, plus using AI for briefs and analysis without producing generic filler.

Business Manager, pixel and conversion events, campaign objectives, audience building and reading the reports that tell you what to change.

Creative testing frameworks, retargeting funnels, budget control, scaling a profitable campaign, and diagnosing an account that has stopped working.

Account structure, billing, campaign types and how Google decides what to show — the foundation before any single campaign type.

Keyword match types, negative keywords, ad copywriting, Quality Score and bidding strategies, on a live search campaign.

Display and remarketing campaigns: placements, audience targeting, creative sizes and keeping cost per acquisition under control.

Video campaign types, targeting, hooks that survive the skip button, and measuring view-through against actual conversions.

How affiliate offers and networks work, choosing products worth promoting, and the content formats that convert without burning trust.

Finding questions with ongoing traffic, writing answers that get upvoted rather than removed, and driving qualified visits from them.

Participating in communities without getting banned: subreddit research, tone, and where paid Reddit placements make sense.

Thinking in unit economics — CPA, ROAS, LTV and attribution — and deciding where the next rupee of budget should go.

Landing pages, lead magnets, form design, WhatsApp and email follow-up sequences, and qualifying leads before they reach sales.

Positioning, pricing your time, scoping work and writing proposals — how a freelance digital marketing practice actually operates.

Setting up on Upwork, Fiverr and LinkedIn: profile, portfolio, first proposals and getting past the zero-reviews problem.

Outreach that gets replies, the discovery call, handling objections and turning a conversation into a signed scope.

Packaging the work you did during the course into case studies that show process and results, not just screenshots.

A marketing-specific resume and LinkedIn profile, plus mock interviews on the questions employers actually ask.

The capstone: running real campaigns for real businesses end to end, with reporting and a client review at the finish.