The most commonly hired entry roles are SEO Executive, Social Media Executive, Performance Marketing Executive, Content Writer and Video Editor. Employers hire on demonstrated work far more than on degrees — a portfolio of live campaigns is the single strongest signal.
The main digital marketing roles
"Digital marketing" is not one job. It is a set of distinct specialisations that happen to share a label, and picking one deliberately is the fastest route in.
- SEO Executive — Keyword research, on-page optimisation, technical fixes, link building and reporting.Taught in our course
- Performance Marketing Executive — Runs paid campaigns on Meta and Google, owns cost-per-acquisition and ROAS.Taught in our course
- Social Media Executive — Content calendars, community, posting and engagement across platforms.Taught in our course
- Content Writer / Strategist — Blogs, landing pages, ad copy and email sequences.Taught in our course
- Video Editor — Short-form video for Reels, Shorts and ads — increasingly the highest-demand skill.Taught in our course
- Web Designer — WordPress and landing pages built for conversion.Taught in our course
What actually gets a fresher hired
Having sat on both sides of these interviews, the pattern is consistent. Certificates are a tiebreaker at best. What moves a hiring manager is evidence: an ad account you ran, a page you ranked, a channel you grew, with numbers attached.
That is a deliberate design choice in our course — every module produces artefacts you can show, and the final month is a live-projects capstone specifically so students leave with a portfolio rather than a completion certificate.