A complete syllabus should move in order: fundamentals and strategy, then website, then SEO, then paid ads, then content and AI, and finally career skills — freelancing, portfolio and interviews. If a syllabus has no live-project component, it is a lecture series, not training.
How a good syllabus is structured
Sequence matters more than volume. Learning ads before you understand funnels produces people who can push buttons but cannot explain results. Our 44 modules run over 6 months — 5 months of practical learning plus 1 month of professional training.
The 44-module breakdown
Fundamentals: digital marketing overview, strategy building. Design: graphic design, Canva with AI. Website: expired domains, domain and hosting, WordPress, optimisation, full site design. SEO: audit and reporting, fundamentals, Search Console and Analytics, keyword research, local, on-page, off-page, AI SEO. Ads: Meta intermediate and advanced, Google Ads, Search, Display, YouTube. Growth: affiliate, Quora, Reddit, performance marketing, lead generation. Career: freelancing, platforms, client acquisition, portfolio, interview prep, live projects.