A complete syllabus should move in order: fundamentals and strategy, then website, then SEO, then paid ads, then content and AI, and finally career skills — freelancing, portfolio and interviews. If a syllabus has no live-project component, it is a lecture series, not training.
How a good syllabus is structured
Sequence matters more than volume. Learning ads before you understand funnels produces people who can push buttons but cannot explain results. Our 44 modules run over 6 months — 5 months of practical learning plus 1 month of professional training.
The 44-module breakdown
Fundamentals: digital marketing overview, strategy building. Design: graphic design, Canva with AI. Website: expired domains, domain and hosting, WordPress, optimisation, full site design. SEO: audit and reporting, fundamentals, Search Console and Analytics, keyword research, local, on-page, off-page, AI SEO. Ads: Meta intermediate and advanced, Google Ads, Search, Display, YouTube. Growth: affiliate, Quora, Reddit, performance marketing, lead generation. Career: freelancing, platforms, client acquisition, portfolio, interview prep, live projects.
What each block of modules is for
The modules group into blocks, and each block should leave you able to do something specific rather than just knowing about it.
| Block | Covers | You should be able to |
|---|---|---|
| Fundamentals | Digital marketing overview, strategy building | Map a business to a funnel and choose channels for it |
| Design | Graphic design, Canva with AI | Produce social posts and ad creatives to a brief |
| Website | Domains, hosting, WordPress, optimisation, site design | Build and launch a fast, working business website |
| SEO | Audits, keyword research, local, on-page, off-page, AI SEO | Audit a site, fix it, and track rankings in Search Console |
| Paid ads | Meta Ads, Google Ads — Search, Display, YouTube | Launch, track and optimise campaigns on real budgets |
| Growth | Affiliate, Quora, Reddit, performance marketing, lead generation | Build a lead pipeline beyond the two big ad platforms |
| Career | Freelancing, platforms, client acquisition, portfolio, interviews, live projects | Present your work and win a job or client |
How to judge any syllabus
Module lists across courses look similar on paper. The differences that matter are in how the modules are taught.
- Real accounts — Are ads and SEO practised on live accounts and sites, or only in slides and dummy dashboards?
- Trainers who practise — Do the trainers currently run campaigns, or did they last do it years ago?
- AI throughout — Is AI built into the content, design and SEO modules, or added as one separate lecture?
- Measurement — Are GA4, Search Console and conversion tracking taught alongside every channel?
- Career block — Is there dedicated time for portfolio, freelancing and interview preparation?
- Assessment — Are you assessed on projects you complete, or on a multiple-choice test?
What you should be able to show at the end
- A website you built and launched yourself.
- An SEO audit of a real site, with the fixes you made and the tracking to show results.
- Meta and Google campaigns you set up, with the numbers they produced.
- A set of creatives and short videos made to a brief.
- A portfolio and a resume built around those projects.
Can you follow this syllabus on your own?
Partly. Most of the theory in these modules is freely available online, and a disciplined learner can cover a lot of it alone. What is hard to replicate alone is the feedback loop: someone reviewing your campaigns, spotting the tracking error, and telling you why a page is not ranking. If you self-study, find a way to get your work reviewed regularly and build real projects as you go.